Challenge

Create a fun, light brand that appeals to kids and parents alike. A brand capable of valuing its essence and communicating its main attributes with impact and relevance. The new key visual should be versatile, provide resources for an authentic brand expression and provide for different design possibilities.

Solution
Once the brand's potential was understood, the main messages that would guide the visual identity were defined: fun, simplicity, and sustainability. From them, a graphic, colorful and expressive visual identity was created.