The Ten Ideals

Rooted in Stephens College tradition since 1921, The Ten Ideals represent the core values that shape and inspire campus life. Each year, ten students—known as The Ten—are selected to embody these guiding principles: Respect, Courage, Independence, Support, Sensitivity, Responsibility, Belief, Creativity, Intelligence, and Leadership.

For The Ten’s Grimm Fairytale Ball, they were looking for a bold brand identity and event marketing across both print and digital platforms. The theme called for a moody, elegant aesthetic with a dark fairytale twist—something that felt cocktail-ready, uniquely Stephens, and full of creative flair.